Google's share of the search space has fallen from 78.72 per cent in May to 78.48 per cent in June, according to internet data firm Statcounter.Microsoft’s share of the market, meanwhile, has grown to 8.23 per cent since the launch of Bing, up from the 7.8 per cent share it enjoyed before the rebranding of its search portal. However, despite Microsoft’s gains, Yahoo! remains the second most popular search engine in the United States, accounting for 11 per cent of all search traffic in June, slightly up on the previous month. Bing’s share peaked in the first week of June, shortly after launch, when it accounted for more than 9 per cent of search traffic. “At first sight, a one per cent increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing, but the underlying trend appears positive,” said Adohan Cullen, chief executive of StatCounter. StatCounter’s data is based on four billion pageloads per month, monitored through a network of websites. Microsoft is thought to be spending around $100 million to market its new-look search portal. Bing has run in to problems in recent weeks after flight comparison site Kayak accused Bing’s travel search of being too similar to its own product, and “confusing consumers”. ( www.telegraph.co.uk )Source
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